Create a Winning Product Strategy - Ken Burke Part 2

Learn how to grow your business by creating a winning product strategy for your business.

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153 Estudiantes

Última actualización: 2025-04-17

Inglés

Autor: Ken Burke

Lo que aprenderás

How to develop a compelling product vision that will guide all your stakeholders

The building blocks that every product strategy must have

How to craft your product strategy for investors or your CEO

Requisitos

Basic understanding of business concepts

Interest in starting or managing a business

Internet access and a device for course materials

No prior business planning experience required

Conduct thorough market and user research

Descripción

It may seem counter intuitive, but perfection is your enemy when it comes to shaping your product or service strategy.

You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later.

This course offers guidance on how to shape a product or service vision and create strategies to be very customer focused while doing so.